A Peek Behind the Scenes at New York Bridal Fashion Week 2024!

Ever wondered what it’s really like at New York Bridal Fashion Week? The glamour, the excitement, and the behind-the-scenes moments that shape the bridal trends of tomorrow? We were lucky enough to experience it all, and we’re thrilled to bring you along on the journey!

Setting the Scene: The Energy of NYBFW 2024

New York Bridal Fashion Week is where bridal dreams begin. From the moment we stepped into the bustling city, we felt the buzz. Designers, stylists, models, and retailers from around the world gather here, transforming the city into a bridal wonderland filled with opulent gowns, intricate accessories, and endless inspiration.

This year, the atmosphere was more vibrant than ever. There was a collective excitement in the air for bold styles, unique textures, and, most notably, a shift towards sustainability. We felt privileged to catch a first look at the collections that will inspire brides in the coming year!

Hera Couture

What really happens at these shows? Let’s dive into some highlights:
One of the most exciting aspects of NYBFW is getting an up-close look at the latest collections from our favourite designers. From classic elegance to daring new designs, we saw it all. Getting to chat directly with designers allowed us to understand the stories and artistry behind each collection—something we can’t wait to share with our brides back home!

Tara Lauren

This year’s collections featured unique materials—think feathered textures, pearls, and oversized floral appliqués. Trends toward texture and dimension were everywhere, from minimalist gowns with a touch of something special to fully embroidered statement dresses.

Sarah Seven

BRiDE

SEPT


The industry is embracing eco-conscious practices, and NYBFW showcased several designers who are taking steps toward sustainability. From ethically sourced materials to zero-waste production, many collections highlighted beautiful, environmentally-friendly choices. It’s inspiring to see so many designers committed to reducing their footprint without sacrificing style, and we know many brides will connect with these values.

Rebecca Schoneveld

Dearheart by Carol Hannah

Fashion Week wouldn’t be complete without connecting with the people behind the dresses. We loved meeting the passionate creatives, from the designers to the fabric artists, who pour their hearts into each collection. Listening to them describe their vision and inspiration gives us a unique perspective to bring back to our brides. When you try on one of these gowns, you’ll truly feel the love and artistry in every stitch.

Tara La Tour

Food, Fuel and Caffeine!

Of course, no trip to NYC is complete without savouring some of the city’s incredible coffee and food! Between shows and designer meetings, we managed to sneak in a few moments to explore some local spots. From cozy cafés tucked into the corners of SoHo to vibrant eateries in the Fashion District, we kept our energy high with expertly brewed coffees and delicious bites. And, as always, NYC’s dining scene offered up some inspiration of its own – from chic, minimal interiors to bold, artistic spaces, we took in all the vibes!

Whether you’re already dreaming of your perfect dress or just beginning your search, Heart Aflutter Bridal is here to help you every step of the way. Keep an eye on our Instagram for sneak peeks of the newest designs, and feel free to book an appointment to explore these gorgeous new trends up close. We can’t wait to see you!

With love,
Cecilia & The Heart Aflutter Bridal Team

Cecilia xxx

Zoe Field