It has been an incredibly busy few months for us at Heart Aflutter Bridal Studio but when October hits we know its time to prepare for New York Bridal Fashion Week!

This year after our recent rebranding this market was all about refining what we have, staying true to our modern, fuss-free style and building upon our collections with our existing designers. This season we focussed less on finding the ‘new thing’ and more on finding amazing things from our roster of insanely talented designers.

So here’s a little glimpse into behind the scenes at market.

New York is always a good idea…

Our Designers

In with the new! Wow what a market this year, from curated catwalks at Rish to a ‘Liquid Lounge’ boutique showroom experience at Sarah Seven, we were indulged and swept off our feet. Things started to get very real when we landed back in London and realised we had a lot of dress choices to make!

Tara Lauren

Hera Couture

Rebecca Schoneveld

Tara La Tour

Divine Atelier

Rish

Scout

BRiDE by Sarah Seven

Sarah Seven

Begum

Jade Oi

Twigs and Honey

Getting social

Trends incoming…

Obviously one of the best things about attending market is to spot new and incoming trends, and this year they weren’t hard to find, that’s for sure!

Alternative Colours

Cutouts

Square Necklines

Bows

Architectural Sleeves

Exposed Boning

Energy

We love experiencing new restaurants and coffee shops and documenting it helps us remember the good places and also makes for great suggestions when friends go! We don’t have huge amounts of time to indulge but when we do, we go for it! All of these place come highly recommend, get in touch for more suggestions!